Escape the Content Hamster Wheel - Part 7, Your Content Deserves an Encore

🍿Your art deserves an encore

Give your fans another reason to fall in love with your creations.

Quick question... How many times have you watched your favorite movie?

Twice? Five times? Twenty?😄

Nobody watches an amazing movie once and says, "Well, that's enough forever." The same goes for your favorite songs and books. We replay them because they're good.

Social media is a howling void that swallows up your content, never to be seen or heard from again. Stop feeding it and wearing yourself out in the process. Unfortunately, many people treat their own content like it expires after one Facebook post🤔

That's the mistake. Your best content deserves an encore. Think about all the different versions Hollywood releases.

🎬 The theatrical release.

🎬 The Director's Cut.

🎬 The Extended Edition.

🎬 The Behind the Scenes documentary.

🎬 The Deleted Scenes.

🎬 The anniversary re-release.

Do you see the potential here?! Now think about how you can apply those concepts to ALL of your songs, or ALL of your chapters!

🎵 The acoustic version.

🎵 The live version.

🎵 The remastered version.

🎵 The anniversary edition.

Just to name a few. Every one of those gives fans another reason to enjoy something they already loved. Your social media can work exactly the same way.

Share a song.

A week later, tell the story behind writing it.

Share a one-minute clip of the video

Later, post an acoustic version.

Share a rehearsal clip.

Post a funny outtake.

Share another one-minute clip of the video

Celebrate its one-year anniversary.

Show fans the lyrics or manuscript page that almost made the final cut.

Suddenly one piece of content becomes months of interesting posts without creating something brand new every day.

And here's the best part...

Most of your audience never saw the original post anyway. Social media simply doesn't show every post to every follower, so don't be afraid to give your best work another chance to shine.

Bonus Life Hack: Load these into your social media posting tool (like my Success Hub) and set them to recycle endlessly, with the mere flick of a switch. By the time you apply the above concepts to one album or book, you could have an entire year of content working for you while you’re off living your life - free from the hamster wheel🐹

If you're struggling to come up with ideas, don't worry. Most folks overlook manyyyyy opportunities hiding inside every project because they're simply too close to their own work. During a Success Session, I'll help you uncover those hidden gems so your marketing keeps working long after you’ve stopped being a hamster. Email me to book a Success Session today.

🐹 In the next installment of Escape the Content Hamster Wheel, I'll show you why trying to be perfect might actually be holding your marketing back.

Now go give your favorite content the encore it deserves.

~Megan🙌

PS: On a side note, some people have a big, underlying problem: your platform stinks! I was never fully happy with social posting tools like Post Planner, Later or Hootesuite, so I decided to build my own - the platform of my dreams! Now I’m offering it to my comrades who feel the pain of paying WAY too much for essential tools that don’t stink. Email me if you want details.